If you are a typical office goer who wakes up only with when you know that newspaper had landed on you front door you might had experienced a refreshing change from viewing full page FMCG or a major retailer special offer ADs in newspapers, now a days state governments are shelling crores for publishing superb eye catching Ads. No matter whether it is a exaggerated quarterly report of the government or the investors summit Governments are arranging to publish a full page Ad to wow the citizens.
The recently concluded Tamil nadu Investor summit had been mentioned as a grand success by media, weeks before the summit i was surprised to see Delhi Metro station billboards filled with Ad depicting Tamil nadu's investor's summit.
Uttar Pradesh's Tourism metro AD campaign inside metro trains needs to be mentioned for its presentation. The Ads were not only appealing but informative on the great wonders our history left in U P. Not only this campaign UP Government is using Delhi Metro for quite some time to market its flagship schemes and recent developments. I cant hold myself without appreciating CM Akhilesh Yadavji for it, a blissful change in handling Uttar Pradesh governance. Depicting this positive aspects i do not like to make a mention on law and order, cleanliness maintained by UP sarkar.
The Sunrise state full page Ad campaign by Andhra Pradesh, the Jharkhand investor friendly Ad campaign or the Telengana Tourism Posters in and Delhi are quite impressive and inviting.
The quality of T V Ads on central governments schemes was much better than two years ago..
Will this Ads brings prosperity to the Central and State Govts, Let us wait and watch...
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